I was surprised to get a response from Brittany Ferries when I complained about them on Twitter. This should be a normal PR activity for all businesses though.
Do you need a personal website to market your holiday rental property or are holiday rental listing sites good enough to deliver the return you need for your money? I answered a question similar to this the other day and think the answer is YES.
As a french property owner you are constantly competing for bookings with other owners in your area. In times when demand outstrips supply you should all be able to co-exist happily, but the number of available rental units has been rising steadily and exchange rate fluctuations and economic crises are conspiring to dampen demand too. Internet searchers will usually look at a number of properties before choosing those to enquire about, so how do you increase the chances of your property being one of them?
If the location of your french business is important to your website visitors (for example, if you are selling or renting holiday properties or if you have a shop or office that people need to find) you really need to show them very clearly WHERE YOU ARE…
It"s nice to help others out by linking to their site, or to link to useful resources for your website visitors, but be careful that you don"t “leak valuable link juice” from your site in doing so. This could reduce your search engine effectiveness and mean that your competitors get your traffic.