La Roche Bernard

Introduction to La Roche-Bernard La Roche-Bernard is a small town in Southern Brittany. It is a very exciting place to visit for many reasons. The town is situated on the River Vilaine, and plays host to a myriad of small boats in its natural harbour. Two superb...

Local Activities

Whatever your interests, the Brittany / Pays de la Loire region of France certainly offers an incredible range of local activities. From walking to sailing or from playing golf to relaxing on one of the many glorious sandy beaches. Do you prefer a self-catering...

La Brière

A 5 minute drive from La Roche Bernard takes you to the Parc Naturel Régional de La Brière. The park includes the largest wetland area in France outside of the Camargue. It covers around 100,000 acres. Its establishment in 1970 aimed to  protect the cultural and...

Markets in France selling food, crafts and antiques

Visiting local food, craft, and antiques markets in France is one of the most pleasurable experiences enjoyed by holidaymakers. This certainly applies to Brittany and the Pays de la Loire regions. Whether you are looking for local Pottery, Speciality salt from the...

Holiday Website Tips (2) – Be easy to contact

Make sure there is a clear and obvious way for people to get in touch with you wherever they are on your website. Failure to do so could result in lots of potential bookings finding their way to somebody else's website. A few simple ideas may make all the difference...
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Martin Jarvis - helping website owners get more traffic and win more business I recently responded to the question “Does having your own websites help in getting more bookings?” which was posted on a popular french property forum. The context of the question was really whether a personal website was likely to generate more bookings than placing your property on one or more holiday rental listing directories.

Whilst comparisons like this are never black and white, I do think that having your own website is a great idea. That’s not to say that you shouldn’t also place your property on a few listing sites too (especially while your new website is building momentum in the early days), but I would definitely recommend having your own website for the following reasons :

1. You have complete control over the type and quantity of content used to market your property

2. Over time (assuming your site has good SEO and legwork on your part) your website will get more traffic

3. Over time you should be able to reduce your reliance on listing sites – thereby reducing your costs

4. Even with your own domain name and hosting costs you can have a great looking site for a lot smaller investment than was necessary just a few years ago – hundreds, rather than thousands of pounds (and could even be free if you do it yourself with a publishing platform such as WordPress)

5. When a visitor reaches YOUR website you have their total attention. With a listing site your visitor generally has dozens of other properties to compare against yours

6. When building links (for example, through social networking sites such as facebook, blog comments and forums) to promote your property you will be marketing YOUR OWN website and not the listing site that you are paying to place your property on

7. Eventually, if your site develops reasonable traffic, you might even be able to sell a little advertising to help cover running costs

8. Even further out – if you ever decide to sell your property you may be able to boost the sale price by offering to include the website in the sale as a marketing asset for the new owners

9. You can enhance your own website to use new techniques / technologies as they become available rather than having to wait for your listing sites to change

10. You can save time by only having to update 1 content source (your website) rather than updating your listing on each of the listing sites you are using

Essentially, having your own website gives you control, more design authority, and (I think) most importantly, it gives you security – nobody will ever take it away from you… you own your domain and you control what is on it! What would you do if your listing site(s) suddenly lost favour with the search engines? What if the Facebook page that you have carefully built over the years was suddenly removed or lost? Listing sites are either good or they are bad – if they are good then your costs are likely to rise over the years; if they are bad then you probably shouldn’t be with them anyway.

As I said right at the beginning of this article – it might be a good idea to list your property on a few external sites, but don’t put all your eggs in one basket just in case the basket changes or disappears altogether. Where would that leave your business?

 

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